Case Studies

Google Ads isn’t broken — most accounts are. Learn the real reasons why your campaigns aren’t generating leads and how to fix them.

Most service businesses waste money on Google Ads not because of bad ads, but because of poor structure. Learn the 7 most common mistakes and how to fix them to improve lead quality and reduce cost per lead.

Learn how to generate high-quality roofing leads with Google Ads. Discover a proven campaign structure, keyword strategy, and budget allocation model for roofing companies.

What is a good ROI for Google Ads? Learn realistic benchmarks for service businesses and how to improve your ROI with better tracking and strategy.

How much budget do you need for Google Ads? See real benchmarks, expected leads, and how to turn your budget into consistent results.

google ads $1000 budget expected results chart

Discover the most common Google Ads mistakes that waste budget and reduce ROI. Learn how to fix your campaigns and generate more leads.

Many HVAC companies run Google Ads 24/7 without knowing when customers actually call. This guide explains how HVAC businesses can use call data to create a smarter Google Ads schedule and improve lead quality.

Search vs Performance Max: which campaign type works better for service businesses? This guide explains the key differences in lead quality, campaign control, and when each strategy should be used.

Choosing the right Google Ads agency can determine whether your marketing budget generates qualified leads or wasted clicks. This guide explains how service businesses can evaluate agencies, avoid common mistakes, and find a partner that focuses on real lead generation.

Learn how to structure Google Ads campaigns for service businesses using the Core / Support / Expansion framework. This guide explains campaign hierarchy, budget allocation, search intent segmentation, and radius targeting for local lead generation.

Learn how to structure Google Ads for service businesses using a scalable framework that stabilizes CPA and drives predictable growth.

Scale comes after structure.

A real Google Ads case study for a local service business. In just 14 days, I increased conversions by 109% and reduced CPA by 50% without increasing ad spend — using intent-based structure and geo optimization.

Demand doesn’t live evenly across a map. Your budget shouldn’t either.