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Negative Keyword Framework for Controlling Search Intent in Google Ads
A structured framework for eliminating non-buying searches and improving lead quality in Google Ads campaigns.
• Intent-based negative keyword system
• Match-type decision logic
• Weekly optimization workflow
• Examples from service-based campaigns
Based on audits of 40+ Google Ads accounts across roofing, HVAC, and local services.
Used by service businesses spending $2K–$30K/month on Google Ads.
Instant download • No spam
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